If you’re a Sunrise Calendar user, then you may be surprised, as well as excited to learn that Sunrise Calendar has been acquired by Microsoft – something that I found out about via a recent Sunrise app update. After updating, there was a message displayed on the app, which, when tapped, brought up the message seen in the screenshot above, which reads:
It’s just the beginning.
To our friends and Sunrise users:
Today, we’re excited to announce that Sunrise is joining Microsoft. For Sunrise, this is just the beginning.
Microsoft also posted a blog post on their website, written by Rajesh Jha, Microsoft’s Corporate Vice President of Outlook and Office 365, which reads, in part:
I’m pleased to announce that Microsoft has acquired Sunrise, provider of a next-generation calendar app for iOS and Android. We are making this acquisition because we believe a reinvention in the way people use calendars on mobile devices is long overdue. Our goal is to better help people manage and make the most of their time in a mobile-first, cloud-first world.
This is another step forward on our journey to reinvent productivity and empower every person and organization to achieve more. Today’s acquisition of Sunrise, our recent acquisition of Acompli, and our new touch-optimized universal Office apps for Windows 10 all exemplify Microsoft’s ambition to rethink the productivity category. Our goal is to create more meaningful, beautiful experiences in mobile email and calendaring across all platforms. And as you will hear in the video below, the creative talent and fresh thinking at Sunrise and Acompli will make a lasting impact on the Microsoft family as we seek to reinvent productivity.
With Sunrise now backed by Microsoft’s technical and monetary resources, as well as existing software, such as Microsoft Outlook, Office, Office 365, and others, it will be interesting to see how Sunrise will be integrated into the various Microsoft products, as well as how it will be developed further as a standalone app and website.
What are your thoughts on Microsoft’s acquisition of Sunrise Calendar? Are you a user of either the Sunrise Calendar iOS and/or Android apps or the Sunrise.am website application? Please feel free to post your thoughts, comments, and feedback in the “Comments” section below!